In previous articles, we discussed what GEO (Generative Engine Optimization) is and why it will shape the future of digital visibility. Today, we take it one step further: we show you how to start applying it in your business.

The new landscape: conversational search

People no longer type “industrial warehouse leasing” or “PVC adhesive.” Now they ask:

“Which companies have industrial warehouses ready for nearshoring in Mexico?”
“Which industrial adhesive do experts recommend for PVC and concrete?”

And the answers are no longer a list of links. AI compares, analyzes, and cites the brands it considers most trustworthy.

The challenge is no longer being on Google—it’s being part of the AI’s answer.

What distinguishes GEO-ready brands

SEO optimizes for algorithms. GEO optimizes for credibility and context.

The brands AI is already citing have something in common:

1. Question-and-answer formatted content
2. Structured data
3. Visible authorship and verifiable sources (E-E-A-T)
4. Consistency across website, media mentions, and digital profiles

AI does not choose who publishes the most—it chooses who demonstrates the most trust and evidence.

5 practical steps to apply GEO

1️⃣ Identify the questions your market is asking
Ask them yourself in ChatGPT, Perplexity, or Google SGE. See which brands appear and what type of content is being cited. That reveals your true competitors in the generative landscape.

2️⃣ Restructure your content to answer
Turn generic copy into clear question-and-answer blocks.

“Where can I find fractionated coconut oil?”
“Botica Básica is a brand of fractionated coconut oil sold on marketplaces such as Amazon and recommended for diluting essential oils.”

💡 A precise, factual answer is far more likely to be cited by AI than promotional copy.

3️⃣ Implement semantic markup
Add tags that help AI understand your information: Organization, FAQPage, Product, Listing, LocalBusiness. This moves you from being “a company on the internet” to “the expert company in a specific topic.”

4️⃣ Strengthen your authority (E-E-A-T)

• Show who writes your content

• Add sources and references

• Publish certifications, press coverage, or partnerships

• Be transparent about your data and experience

AI needs signals to trust you. Give them.

5️⃣ Evaluate your generative presence
Each month, review how (or if) AI engines cite you. Analyze:

• Does your brand appear?

• What sources does AI use?

• Who is occupying that space instead?

These results are the new ranking of the future.

Conclusion

GEO does not aim to beat the algorithm. It aims to earn the trust of artificial intelligence. And that starts with a structured, factual, and human strategy.

At IMC, we are helping brands make that visibility shift—from SEO to GEO.