A few weeks ago, we explained what Generative Engine Optimization (GEO) is and how it represents the natural evolution of SEO. Today, we want to go a step further and explain how brands can begin preparing for this shift that is already underway.

More and more people prefer to ask artificial intelligence directly instead of typing into Google.

• “What product can help rest my eyes?”
• “Where can I rent an industrial warehouse in Mexico?”
• “Which tech companies are currently hiring in the country?”

The answer is no longer a list of links, but a paragraph where the AI chooses who to cite as a reliable source.

Why does this matter for brands?

Because in this new landscape, being cited = existing. Brands that don’t adapt their strategy will be left out of the digital conversation.

With GEO, companies can:

• Strengthen their credibility with consumers and candidates.

• Appear as trustworthy references in their category.

• Gain competitive advantage in a space that is still largely unexplored.

Our preparation at IMC

At IMC, we are developing our own GEO methodology, which includes:

• Audit and initial strategy → identifying gaps versus competitors and defining key entities.

• Internal optimization → question-and-answer content, semantic markup, authority reinforcement.

• External authority → mentions in media and communities, third-party validation.

• Constant monitoring → tracking where and when the brand appears in AI-generated answers.

Our goal is to ensure the brands we work with are ready to lead this transition. It’s not about waiting until GEO becomes standard—it’s about being pioneers now to secure future visibility.

SEO brought us this far. GEO will determine which brands lead the digital conversation in the next decade.

At IMC, we are ready to help our clients take that step.