At IMC Marketing, we believe that the way people search for and find information has changed forever. It’s no longer enough to appear on the first page of Google. Today, users ask questions directly to generative search engines (SGEs) like Google SGE, Perplexity, or ChatGPT with browsing, and they expect immediate, reliable, and clear answers.

This is where GEO (Generative Engine Optimization) comes in: the evolution of SEO focused on optimizing content so it can be cited and recommended by generative AI systems.

What is GEO?

Generative Engine Optimization involves designing and structuring a brand’s digital content so that AI engines recognize it as a trustworthy source and incorporate it into their answers. It’s not just about keywords—it’s about authority, context, and trust.

With GEO, we help brands:

• Be cited in AI-generated answers.

• Appear as a source in product, service, or informational recommendations.

• Strengthen their digital reputation by being associated with reliable information.

What does implementing GEO involve?

At IMC, we’ve developed a comprehensive GEO service that includes:

• Research on generative queries: understanding how users phrase their questions to AI.

• Optimization of long-form and factual content: articles, FAQs, datasets, and whitepapers designed for generative engines.

• Building trust signals (EEAT+AI): expertise, authority, transparency, and evidence.

• Competitive monitoring: identifying which competitors are appearing and outperforming them.

Who is GEO for?

This service is especially relevant for industries where reliable information and digital visibility are critical:

• Pharmaceuticals and healthcare: appearing as a reference for treatments and products.

• Education: being cited as academic sources in student-focused responses.

• Tourism and real estate: being recommended in destination or property searches.

• Finance and legal: inquiries about insurance, loans, taxes.

• E-commerce and retail: getting products included in purchase suggestions.

Why now?

• AI is already the search engine of the new generation. Brands that don’t appear on these platforms risk disappearing from the digital landscape.

• First-mover advantage: very few brands are working on GEO, creating space to lead.

• Measurable, actionable results: we can track mentions, compare them to competitors, and measure impact on sales.

Conclusion

At IMC, we believe the future of digital positioning lies in becoming the source AI systems choose to answer questions. With GEO, we help brands not only become visible but stand out as trusted authorities in the era of generative search.

If you want your brand to lead in this new landscape, let’s talk.