UX is no longer enough: GEO accelerates the transition toward AI Experience (AX).
For more than a decade, UX has been our north star.
The compass that shaped the direction of how we should design products—
GEO: The Innovation That Is Rewriting B2B Advertising
For years, B2B advertising operated on familiar ground: search engine positioning, industrial trade shows, niche media buying, and content strategies designed to “educate” the customer…
GEO for Demand Generation: How to Turn AI-Generated Answers into Business Opportunities
For years, the goal of digital marketing was to “rank well on Google.” Today, that is no longer enough…
From SEO to GEO: 5 Steps to Help AI Start Recommending Your Brand
In previous articles, we discussed what GEO (Generative Engine Optimization) is and why it will shape the future of digital visibility…
GEO: Preparing Brands for the New Era of Search
A few weeks ago, we explained what Generative Engine Optimization (GEO) is and how it represents the natural evolution of SEO. Today, we want to go a step further and explain…
GEO: The New Frontier of SEO in the Age of Artificial Intelligence
GEO: The New Frontier of SEO in the Age of Artificial Intelligence At IMC Marketing, we believe that the way people search for and find information has changed forever. It’s no longer enough to appear on the first page of Google. Today, users ask questions directly to generative search engines (SGEs) like Google SGE, Perplexity, […]