UX is no longer enough: GEO accelerates the transition toward AI Experience (AX).
For more than a decade, UX has been our north star.
The compass that shaped the direction of how we should design products—
GEO: The Innovation That Is Rewriting B2B Advertising
For years, B2B advertising operated on familiar ground: search engine positioning, industrial trade shows, niche media buying, and content strategies designed to “educate” the customer…
GEO for Demand Generation: How to Turn AI-Generated Answers into Business Opportunities
For years, the goal of digital marketing was to “rank well on Google.” Today, that is no longer enough…
From SEO to GEO: 5 Steps to Help AI Start Recommending Your Brand
In previous articles, we discussed what GEO (Generative Engine Optimization) is and why it will shape the future of digital visibility…
GEO: Preparing Brands for the New Era of Search
A few weeks ago, we explained what Generative Engine Optimization (GEO) is and how it represents the natural evolution of SEO. Today, we want to go a step further and explain…