UX is no longer enough: GEO accelerates the transition toward AI Experience (AX).

For more than a decade, UX has been our north star.
The compass that shaped the direction of how we should design products—
From SEO to GEO: 5 Steps to Help AI Start Recommending Your Brand

In previous articles, we discussed what GEO (Generative Engine Optimization) is and why it will shape the future of digital visibility…